 - An e-brokerage is a brokerage house that allows you to buy and sell stocks and obtain investment information from its Web site. Some e-brokerages are provided by traditional and well-established "offline" brokerage houses and a few are exclusively online only.
Traditional investing has experienced a revolution due to the rise
of the e-brokerage industry, which enables investors to use the
Internet to conduct secure trading. Two factors are contributing to the
enormous growth of online investing. First, the Internet gives ready
access to raw data. Second, investment houses can offer transactions
at lower prices than traditional methods by eliminating the need for
brokers or financial advisers.
The online brokerage industry has yet to attract mainstream investors,
who represent 85 percent of the retail investment community. These
investors prefer a combination of brokerage services, including not
only online trading, but also financial advice and guidance.
Still, despite initial resistance, nearly every major investment firm
offers trading with the click of a mouse. By 2003, it is estimated that
about $3 trillion will be held in online brokerage accounts. The
survival of brokerage firms may depend on how quickly they identify
future customers.
| LAST UPDATED: |
26 Dec 2000
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