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July 2010 Volume 3

IT business service ideas' success hinges on three factors

This is the third installment of a three-part series on IT business services development and the business value of IT. In this tip, Niel Nickolaisen, former CIO and vice president of strategic planning at Headwaters Inc., talks about his misfires and direct hits when he develops new services for the business -- talking to customers is among the critical success factors in the process. In the first installment of this series, CIOs shared their IT business services development strategies, and the ways these services boosted revenue and built stronger relationships with customers. In the series' second installment, CIOs tackled the services creation stage with a mix of old and new development techniques. Even though I'm an "IT guy," I sometimes have what I think are great business service ideas. Admittedly, some of these business service ideas don't turn out quite the way I think they should. For example, many years ago, I worked as CIO for a consumer packaged-goods company. One of this company's struggling segments was the "...

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