Access "Smart business intelligence strategy all about making better decisions"
This article is part of the August 2011 Volume 9 issue of Tackling your organization's business intelligence data
A long, long time ago I attempted to distill the role of IT down to a nice, concise motto. It took several years, a host of good and bad experiences, and several iterations; but I think I finally did it: IT has two, interdependent roles: to enable strategy and to achieve operational excellence. The Real Niel Niel Nickolaisen This motto helped me crystallize how I approach business intelligence (BI) strategy. To me, BI is all about making better decisions. In turn, better decisions directly and clearly enable the development of strategy. Here is my rationale. "The essence of strategy is competitive advantage," said Michael Porter, one of the most-admired gurus of business strategy. So, if one of their roles is to enable strategy, CIOs should directly support the ways their organization creates and maintains competitive advantage. One way to create competitive advantage is to consistently make better decisions -- about products, markets, operations, customers and so forth -- than our competitors. Better decision making is the key function that, if we take the ... Access >>>
Premium Content for Free.
Smart business intelligence strategy all about making better decisions
by Niel Nickolaisen
CIOs seeking competitive advantage must make better decisions about products, markets, operations and customers. The right BI strategy can guide them.
- Smart business intelligence strategy all about making better decisions by Niel Nickolaisen
Cloud-based business intelligence making a difference for fast movers
by Stan Gibson, Contributor
Cloud-based business intelligence delivers results like those from an enterprise BI system, but it allows businesses a chance to spin up results faster for less money.
Sentiment analysis turns social media into customer intelligence
by Elisabeth Horwitt
Sentiment analysis tools are creating a kind of customer intelligence that online marketers are finding beats traditional market research.
No dark art: Crowd computing drives value, so why aren't you doing it?
by Linda Tucci
Tapping collective intelligence, or crowd computing, can yield big value for businesses, but it also challenges the status quo.
- Cloud-based business intelligence making a difference for fast movers by Stan Gibson, Contributor
More Premium Content Accessible For Free
As bring your own device (BYOD) becomes the norm at many organizations, the generation entering the workforce expects to do their work on any device ...
CIOs have swung from dismissing social networks in the enterprise to applauding and seizing on their potential to boost business productivity and ...
CIOs looking to make mountains of big data actionable are deliberating whether it's best to build their own enterprise architecture for big data or ...