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Cloud-based business intelligence making a difference for fast movers
This article is part of the CIO Decisions issue of August 2011 Volume 9
Just how much ketchup is a restaurant using? Is it time to offer the crab-cake special? These are the kinds of questions successful restaurant managers have to ask. Being able to get answers quickly and easily can make all the difference in the highly demanding restaurant business, where the margin between success and failure is often thinner than a slice of carpaccio. More about BI and analytics Business intelligence, analytics help CIO challenge collective wisdom Five tips for firing up a BI analytics practice, and some reality checks Distribution Market Advantage (DMA) in Schaumburg, Ill., is seeking to help its restaurant customers by dishing up a helping of cloud-based business intelligence (BI). For Jim Szatkowski, vice president of technical and data services at the marketing cooperative for food distributors, a cloud-based solution was a much better choice than an on-site system, which would have required a costly and time-consuming project to get up and running. "Supply chain professionals at member companies can look ...
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Features in this issue
CIOs seeking competitive advantage must make better decisions about products, markets, operations and customers. The right BI strategy can guide them.
News in this issue
Cloud-based business intelligence delivers results like those from an enterprise BI system, but it allows businesses a chance to spin up results faster for less money.
Sentiment analysis tools are creating a kind of customer intelligence that online marketers are finding beats traditional market research.
Tapping collective intelligence, or crowd computing, can yield big value for businesses, but it also challenges the status quo.