Premium Content

Access "PayPal chief scientist on cracking the code for big data analytics"

Published: 05 Nov 2012

PayPal Inc.'s data comes in torrents. Embedded in it is everything the business wants to know about the merchants and buyers who transact sales using PayPal's systems. The question is how to use big data analytics to get at that information. Mok Oh, chief scientist, PayPal Inc. Mok Oh, PayPal's chief data scientist, has the job of extracting the psychological underpinnings of this transactional data for the San Jose, Calif. electronic payments provider. His data set is insanely large. His goal is to match vendors and buyers better in order to maximize the likelihood of a transaction -- in other words, to help PayPal make money. In a wide-ranging SearchCIO.com Trailblazer interview, Oh talks about the state of big data analytics. He actually is trying to fathom the human subconscious by looking at who buys what, when and why. This data is so useful, he believes, that sooner or later all companies will want a piece of it but it won't come cheap. What do you do at PayPal? Mok Oh: My title is chief scientist. For me, that means anything and everything science-y ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

More Premium Content Accessible For Free

  • The hybridized cloud: Where private and public cloud coalesce
    CIO_DEC_0814.png
    E-Zine

    The hybridized cloud was once regarded as a short-term bridge between on-premises computing in the enterprise and the untested landscape of the ...

  • Software governance: CIOs take charge of shadow services
    MI_CIO_Jul2014.PNG
    E-Zine

    Software governance has meant more than the management of company-commissioned applications for quite some time. As the number of online services ...

  • Managing IT services at breakneck speed
    ITSM_breakneck_speed.png
    E-Handbook

    Managing IT services has always required meeting users where they want those services. But in the age of cloud, mobile and self-service IT, ...