Premium Content

Access "IT users are now consumers -- and the path to customer satisfaction"

Published: 05 Nov 2012

CIOs and IT leaders are going to have to get comfortable with the new language of consumerization—that is, stop calling their employees “users” and instead call them what they really are: “consumers” of information technology. That may get confusing because, of course, “customers” are the life blood a business. But it’s the business’ internal consumers that put that technology to work in helping reach customers and satisfy customer needs. Don’t take my word for it. Madison (Wisc.) College CIO Igor Steinberg said, “Our internal customers are primarily faculty, and I guess students are external customers. ... They are riding the wave of consumerization and expect to do whatever they need to do when they need to do it and in the way they want to do it. So, those are their expectations.” When Art King was the global information architecture lead for Nike Inc., a primary issue was working on a wireless strategy in tandem with mobile device management, “because the people using wireless devices want to consume enterprise services,” he said in this issue of CIO ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

More Premium Content Accessible For Free

  • Cloud computing in business: Find the right model
    MI_cio_edition_0414.png
    E-Zine

    Cloud computing in business has led to warnings that this new model will spell the end of corporate IT departments. But is that really the case? In ...

  • Prescriptive analytics: Conquer the next business frontier
    CIO_0414.png
    E-Zine

    Is an optimized future within our grasp? With prescriptive analytics, it just might be. Businesses have long used data analytics to find out what ...

  • Big data in motion
    big_data_in_motion.png
    E-Handbook

    Organizations of all shapes and sizes are finding that moving large data sets around presents a number of network challenges. So what are the ...