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CIOs: Align technology and marketing strategy to meet customer needs
This article is part of the CIO Decisions issue of October 2012 Volume 16
Enterprises not currently fostering a combined technology and marketing strategy are at risk of becoming the next Blockbuster, whose customers were left shouting their desires into a void nicely filled by Netflix. (And yes, the latter now is facing a similar situation with Qwikster.) More on IT and business alignment If you're worried about business alignment, you're doing it wrong A CTO's lessons for technology integration and business strategy BPA and BPM? These days, it's about IT-enabled business transformation Blockbuster's hesitancy to step into Web-based sales and services was the go-to example analysts used at the recent Forrester CIO-CMO Forum in Boston to illustrate the importance of IT and marketing working together to bring customers closer to the business. The CIOs and business executives attending the event, however, were the ones who brought the message home. Technology has caused a fundamental shift in the way customers engage with businesses and consume their products and services, said Glenn Schneider, CIO at ...
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Features in this issue
Put the onus for security on back-end data security measures and vendors, not the end user, when it comes to mobile, social and cloud.
CIOs explain how a combined technology and marketing strategy helps companies respond to customers, and why business must serve customers differently.
News in this issue
Green technology solutions are a vital part of Janet Claggett's CIO role.
Enterprises are relying on the CIO for faster time to market and faster time to value through the use of Agile practices.
Get cracking on big data and analytics or go home, says a panel of data experts at the recent MIT Sloan CIO Symposium.