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Turning dirty data into business insights for your customers
How do CIOs help their companies capitalize on big data? In the case of Land O' Lakes, it meant helping others to help itself. As senior news writer Nicole Laskowski reports in this issue of CIO Decisions ezine, the dairy cooperative has implemented a new analytics platform that transforms its farmer and grower customers' "dirty data" into business insights. This new customer-facing analytics initiative reflects a growing trend among CIOs across industries toward using big data to build new business models -- and giving their companies a competitive edge in the marketplace.
Also in this issue, features writer Karen Goulart talks to CEO Dave Wittwer about how CIOs can remain relevant, Laskowski takes a look at the city of Boston's gamification efforts and executive editor Linda Tucci examines why keeping digital data private is a dicey proposition in today's business climate.
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Features in this issue
Former CIO of Marriott, now personal coach, Carl Wilson talks CIO leadership and the importance of integrating IT with the business.
Land O' Lakes is combining 'dirty data' with company data sources and -- Eureka! -- putting customer insights into the hands of the business.
News in this issue
CEO Dave Wittwer has seen the value of IT in his 30 years with TDS Communications. Here he advises CIOs on making IT a competitive advantage.
With an updated mobile application due out later this year, the city of Boston is set on introducing gamification to the public-sector workplace.
In a big data era, one of the sacrificial lambs is personal data privacy. This is a risk for each of us and the companies we work for.
Columns in this issue
The CIO has an important role to play when it comes to turning business vision into reality. Executive editor Linda Tucci lays out the argument.