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The mobile customer experience comes first
As innovations such as the connected car become more commonplace in the consumer marketplace, enterprise CIOs are taking a whole new look at their mobile customer experience strategy. In this issue of CIO Decisions e-zine, SearchCIO looks at how car manufacturers are introducing cutting-edge mobile technology into their vehicles and the ramifications -- some good, and some potentially disruptive -- across various industries.
Also in this issue, the chief marketing officer at Zipcar explains how data-driven decision making is helping the company build new business models and partnerships between the business and IT. Wearable technology is gaining acceptance in the mainstream -- now, CIOs must consider if its work applications are for real. And CTO Niel Nickolaisen spills what he's learned about disaster recovery now that he's "seen it all."
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Features in this issue
The connected car is just one example of a mobility trend that is reshaping business as usual.
Visiting Budapest, CIO Alexander Pasik realized innovative thinkers are mostly born, not made. So he developed a process to capitalize on them.
When it comes to effective disaster recovery, CTO Niel Nickolaisen advises it may be best to look outside your IT department. Read his top tips here.
News in this issue
Zipcar CMO banks on a data-driven business model to develop new services and personalize the customer experience.
Columns in this issue
Innovations of the new mobility age, including the connected car, mean that CIOs need to reframe their mobile strategy with a customer-focused slant.
In Searchlight: CIOs must focus on the potential, not just the problems, of wearable tech. Plus, WhatsApp with Facebook, another big hack and more.