Pro+ Content/CIO Decisions

Thank you for joining!
Access your Pro+ Content below.
May 2014, Vol. 32

The mobile customer experience comes first

As innovations such as the connected car become more commonplace in the consumer marketplace, enterprise CIOs are taking a whole new look at their mobile customer experience strategy. In this issue of CIO Decisions e-zine, SearchCIO looks at how car manufacturers are introducing cutting-edge mobile technology into their vehicles and the ramifications -- some good, and some potentially disruptive -- across various industries.

Also in this issue, the chief marketing officer at Zipcar explains how data-driven decision making is helping the company build new business models and partnerships between the business and IT. Wearable technology is gaining acceptance in the mainstream -- now, CIOs must consider if its work applications are for real. And CTO Niel Nickolaisen spills what he's learned about disaster recovery now that he's "seen it all."

Features in this issue

News in this issue

Columns in this issue

More Pro+ Content

View All

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

-ADS BY GOOGLE

Close