Access your Pro+ Content below.
Equifax data guru on making real-time data analysis a reality
This article is part of the CIO Decisions issue of Nov. 2013, Vol. 27
Michael Koukounas, senior vice president of global scoring and analytics leader at Equifax Inc., will be presenting at GlobalDirections 2013 in Washington, D.C., this month. In this Q&A with SearchCIO, he previews his talk on leveraging real-time data analysis and the six steps he has formulated to build a powerful analytics strategy. Michael Koukounas One of the themes of this year's Global Directions conferenceis fast data, getting the right information to the right people at the right time. How do you recommend companies start this process? Michael Koukounas: You have to set up analytics to drive toward the business issue you have. In many cases, you have to start at the back end of the process and work your way to what are you're trying to solve. What are the business issues? What are the touch points? What are the constraints around the touch points, and work your way back to, what data do I want to use and get access to? That's the reverse of how most people think about it. Most think there's this huge pile of data and I'm...
Access this PRO+ Content for Free!
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Features in this issue
Equifax data expert Michael Koukounas explains how real-time data turns into real dollars and how he takes the complexity out of complex analysis.
With business agility more in demand than ever, context-rich smart process applications emerge as a difference-making solution.
Smart process apps are a new breed of software designed for streamlining business activities that are people-intensive and subject to change.
What happens when Agile development isn't fast enough? For one technology company, it means building a post-Agile world.
Two top CIOs give their quick takes on proving up the value of social media and collaboration tools.
Columns in this issue
Is your IT organization ready to get smart? Smart process apps are becoming a tool of choice in many agile-inclined enterprises.
Combatting cookie stuffing, smoking out dubious URLs, designing for behavior change and selling the company culture: The Data Mill reports.
Gartner probes the CEO mindset and sees 'economic defiance,' an appetite for digital growth and lots of work for the ambitious CIO.