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December 2014/January 2015, Vol. 38

Master a multichannel customer engagement strategy

Mobile computing, geolocation targeting, and sophisticated data collection and analytics tools are building toward increased customer interactions, but determining how to best deliver information to customers is still a work in progress at many enterprises. In this issue of CIO Decisions ezine, we speak with CIOs and experts about multichannel customer engagement strategy and why unscrambling the myriad interaction touch points calls for close collaboration between CIOs and their business peers.

Also in this issue: TechTarget's 2014 IT Salary Survey indicates that high-earning executives are outcompeting their low-earning peers on pay, but not necessarily on happiness; CIO expert Harvey Koeppel reveals the 10 things CIOs can do to prepare for the Internet of Things; and chief data officers from a range of organizations share the important role CIOs played in developing their positions.

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