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December 2016 Vol. 57

Will AR and VR tech revolutionize digital business management?

Virtual environments have been depicted in science fiction and movies for years, but only recently have augmented reality and virtual reality products moved into the mainstream. We've all seen footage of astronauts being trained for space travel in virtual environments, and VR and AR technologies are now being implemented in consumer products such as video games. Now, the business world is starting to catch up, as companies are using AR and VR tech to boost productivity, allow remote collaboration and improve training. And as contributing writer Mary K. Pratt states in this month's cover story, the AR and VR technologies market is expected to continue its growth: IDC predicted in August that worldwide revenues for AR and VR technologies will grow from $5.2 billion this year to more than $162 billion in 2020. But even as these new technologies become more refined, questions remain as to whether they will provide real value to companies. Pratt notes that enterprise IT departments -- and their CIOs -- still must develop the content...

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