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A CIO's essential guide to mobile business strategy

In this Essential Guide, learn mobile business strategy best practices to help streamline application development, ensure mobile security and integrate cloud computing processes with overall mobility efforts.


The days of "bring your own device" strategies and corporate-issued BlackBerrys seem quaint when compared to today's hyper-connected businesses and their employees: In 2016, IT professionals tasked with managing the organizations' mobile business strategy found themselves having to monitor security, cloud computing, the internet of things, app development and mobile productivity, to name a few.

As a result, enterprise mobility best practices have come to involve wide ranging and diverse IT processes. This makes ensuring mobile processes run smoothly very complicated for CIOs, as they struggle to balance mobile integration projects, application quality assurance and mobile data protection. 

In this Essential Guide, explore TechTarget's news coverage and expert advice to help CIOs manage their companies' mobile business strategy. Learn about topics such as how mobile applications are revolutionizing business processes, the innovation benefits of the mobile cloud and how business mobilization requires new approaches to data security. Taken together, the information will help CIOs implement a successful -- and profitable -- mobile business strategy.

1Mobile apps-

Business mobile applications go mainstream

Mobile applications continue to make big changes to the way modern, digitized companies and their customers do business. In this section, learn about the rapid evolution of mobile applications in the business world, and why forward-looking companies continue to look for ways to capitalize on mobile apps' innovative properties.


CIOs become more hands-on in mobile application development

Mobile apps for employees, business partners and customers are cheaper and quicker to develop and deploy than enterprise apps, but they still must work securely and in concert with the company's overall IT infrastructure. As a result, CIOs increasingly want IT more deeply involved in mobile app products, even when they're still owned by business units. Continue Reading


Mobile apps today: Competitive advantage; tomorrow, table stakes

Corporate employees and customers alike are turning to their smartphones or tablets as their primary device of choice. In this webcast, analyst Kurt Marko explains the many competitive advantages mobile applications offer businesses. Continue Reading


Microsoft's mobile maneuverings

Earlier this year, Microsoft dialed back its struggling smartphone division by cutting 1,850 jobs and taking a $950 million loss in the process, a move that came shortly after the company abandoned the low-end smartphone market. Analysts suggest the move reflects the current digital landscape and emphasizes a shift in the industry's overall approach to mobile. Continue Reading


Facebook chatbot move could pave the way for centralized mobile platform

Facebook has opened its Messenger app to developers to create 'chatbots' powered by AI and designed to help consumers communicate with businesses, make purchases, access information and perform other tasks. Could the social networking giant's move make other organizations alter their thinking about their consumer-facing mobile applications and customer interaction? Continue Reading


Can a mobile application for the visually impaired improve GPS accuracy?

A mobile app developed by Perkins School for the Blind in Watertown, Mass., uses landmarks, or clues, that volunteers log in the app to map routes to bus stops for people who are blind or visually impaired. Someday, it could help other people, too, said Luiza Aguiar, director of products at Perkins Solutions, the training and technology division at the school. Continue Reading

2Mobile cloud strategy-

The power of the mobile cloud

Mobility and cloud computing are becoming increasingly intertwined, as evidenced by the influx of mobile cloud services. In this section, learn the ins and outs of mobile cloud services and how turning to the cloud can help boost innovation and tackle mobility-related challenges.


The benefits of cloud mobile back-end services

In this video from analyst Kurt Marko, learn about the available mobile cloud services and how they can benefit your business. Continue Reading


The benefits of cloud mobile back-end services

Analyst Kurt Marko details the advantages of using a cloud mobile back end and offers advice for CIOs on implementing mobile cloud architecture. Continue Reading


Got mobile app development challenges? Cloud can help

Marko explores the challenges involved in the mobile app development process and how the cloud can help mitigate them by allowing the staff more time to focus more on innovation. Continue Reading


Egan: Today's innovation hinges on mobile and cloud computing

Consultant Bob Egan explains that companies need to invest in mobile cloud not just because it's valuable to productivity but because it's essential to keeping up with competitors. Continue Reading


Perkins School turned to cloud for its mobile bus stop app

Cloud computing is a natural fit for Perkins School for the Blind's bus stop app for people with visual impairment. The school's director of products explains why. Continue Reading


A primer on mobile backend as a service

Mobile backend as a service is ideal for running business logic and data analysis. Learn the features, benefits and deployment options of cloud back-end services. Continue Reading

3App development-

The dos and don'ts of mobile application development

Application development and quality assurance have become increasingly important to vital business processes and, of course, enterprise mobility best practices. Mobile application development remains a delicate process for businesses, however, and many questions need to be answered to ensure apps are top quality. In this section, learn about mobile application development strategies, including who in the organization is best equipped to lead the mobile app charge.


Enterprise mobile app development: Who should be in charge?

O.C. Tanner Co. CTO Niel Nickolaisen shares his views on who should be shouldering the responsibility of developing enterprise mobile applications and how to get started. Continue Reading


Mobile apps: Types and modus operandi

In this CIO Minute video learn the key differences between mobile-only apps and enterprise apps developed for mobile devices and how development decisions and techniques vary for the two. Continue Reading


Mobile app development skills: To hire or outsource?

In sourcing mobile application development skills, should a CIO hire an in-house team or should they rely on outsourcing? Experts weigh in on the pros and cons of both and highlight the factors that guide such decisions. Continue Reading

Blog Post

Mobile performance key to customer satisfaction

Forrester analyst Michael Facemire explains why mobile performance is imperative to gaining loyal customers and provides pointers on steps IT organizations should take to ensure top-quality mobile performance. Continue Reading

4Mobile security-

Security essentials for mobile business strategy

Data security has become a concern for all of digitized companies' business processes, and enterprise mobility is no different. In this section, learn how to ensure security becomes integral to your enterprise mobility best practices.


Mobile security: Examine risk first, then prescribe controls

The balance between risk and control is exacerbated when applied to mobile devices, so how can CIOs help deliver security? Niel Nickolaisen says they should take a cue from the great psychologist Abraham Maslow's 'hierarchy of needs.' Continue Reading


CIOs adding to security portfolios to offset mobile vulnerabilities

Cybersecurity has become a top priority for enterprises, but a majority of leaders say mobile vulnerabilities are a big contributor to already heightened risk profiles. In response, IT executives are introducing more layers of security to their mobile environment. Continue Reading


User behavior redefining mobile data security

People are indiscriminately using their smartphones and tablets for business and personal use, toggling between apps to check on customer data, personal social media profiles, data analysis tools and emails. To meet today's mobile security demands, organizations must balance business and user needs, says Gartner's Dionisio Zumerle. Continue Reading

Blog Post

Mobile security systems: Most have them; some sort of do

Zumerle discusses the approaches to mobile security that businesses are taking, ranging from mobile security software such as EMM systems, the unmanaged but containerized approach; or bare-bones policy enforcement through a tool such as Exchange ActiveSync. Continue Reading

Blog Post

Mobile device protection: Why traditional tools just won't work

Even before organizations needed to protect business data their workers access on smartphones and tablets, they had to protect the data employees use on laptops and PCs. But those same endpoint security tools won't work because of the way people use mobile devices and the way devices are built. Continue Reading


Mobile security: Start by identifying risk source

In this CIO Minute, O.C. Tanner Co. CTO Niel Nickolaisen lays out a common sense approach to mitigating mobile security risks that begins with identifying the sources of risk, then determining the likelihood of them happening. Continue Reading


Mobile security issues and solutions

Mobile technology is driving massive changes in the role of IT and the way business is conducted. Unfortunately, mobile's growing use and sophistication is occurring in parallel with an increasing velocity of privacy and mobile security issues. Here's how CIOs must combat data security issues to stay ahead in the mobile-dominated business world. Continue Reading

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