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April 2016

The new platform economy: Expanding on a product-focused business

Sponsored by SearchCIO.com

If you're overwhelmed by the abundance of music streaming options available today, such as Spotify and Tidal, and the disparate massive song catalogs of each platform, you're not alone. The founders of Soundsgood, a Paris-based startup that offers music influencers and curators a platform to create and share playlists across streaming services, are aiming to address that problem. The company is following the footsteps of others competing in a platform economy: It partners with streaming platform APIs so users can share Soundsgood's value -- creating and curating music playlists -- easily across these platforms. In this SearchCIO handbook, Site Editor John Moore explores how Soundsgood is confronting the challenges of navigating a platform economy and keeping pace with the fast-moving music industry. In our second piece, CTO Niel Nickolaisen offers four strategies on how to think like a platform business. In our last piece, writer Mary K. Pratt delves into how home services startup Thumbtack tackled the platform dilemma of attaining critical mass.

Table Of Contents

  • Startup debuts playlist sharing service
  • Four steps to 'platformhood'
  • The platform company dilemma