CIO Definitions

  • B

    brand recognition

    Brand recognition is extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tagline, packaging or advertising campaign.

  • bricks and mortar

    Bricks and mortar refers to businesses that have physical (rather than virtual or online) presences - in other words, stores (built of physical material such as bricks and mortar) that you can drive to and enter physically to see, touch, and purchase merchandise.

  • bring your own cloud (BYOC)

    BYOC is a movement whereby employees and departments use their cloud computing service of choice in the workplace. Allowing employees to use a public cloud storage service to share very large files may be more cost-effective than rolling out a shared storage system internally.

  • bring your own smart machine (BYOSM)

    Bring your own smart machine (BYOSM) is a business environment in which employees bring their own smart machines to the workplace.

  • Broadvision

    BroadVision makes sophisticated e-commerce software for companies who want to sell and service products over the Web.

  • Bullfighter

    Bullfighter is a software application that searches documents for jargon, overworked terms, and unnecessarily complicated sentences.

  • bundling

    In purchasing, bundling is the practice of marketing two or more products or services in a single package with one price.

  • business activity monitoring (BAM)

    Business activity monitoring (BAM), also called business activity management, is the use of technology to proactively define and analyze critical opportunities and risks in an enterprise to maximize profitability and optimize efficiency... (Continued)

  • business agility (BA)

    Business agility (BA) is an concept whereby organizations seek to approach their operations and resources in a flexible, responsive manner.

  • business continuity management (BCM)

    Business continuity management (BCM) is a framework for identifying an organization's risk of exposure to internal and external threats.

  • business innovation

    Business innovation is an organization's process for introducing new ideas, workflows, methodologies, services or products.

  • business integration

    Business integration is a strategy wherein the goal is not only to sync IT and business cultures and objectives, but also to assimilate technology into business strategy and goals.

  • business model innovation

    Business model innovation is the implementation of unique concepts to support a company's viability, including the development of new processes for delivering products and services to customers.

  • business process

    A business process is the flow of an activity -- or set of activities -- designed to accomplish a specific organizational goal. Business processes are often depicted visually with a flowchart showing a sequence of tasks with certain benchmarks or decision points.

  • business process automation (BPA)

    Business process automation (BPA) is the technology-enabled automation of activities or services that accomplish a specific function or workflow.

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