Mobile strategy Definitions

  • A

    Adobe Flash Player

    Adobe Flash Player is software used to stream and view video, audio and multimedia and Rich Internet Applications (RIA) on a computer or supported mobile device.

  • Apple iMessage (Apple instant message)

    Apple iMessage (Apple instant message) is an instant messenger service developed by Apple Inc. that allows users to send texts, documents, photos, videos, locations, contact information and group messages over Wi-Fi, 3G or LTE networks to other iOS or OS X users.

  • B

    bimodal IT (bimodal information technology)

    Bimodal IT refers to the management of IT in two modes, one for providing reliable, available and safe IT systems, and the other for speed and maximum flexibility.

  • bring your own smart machine (BYOSM)

    Bring your own smart machine (BYOSM) is a business environment in which employees bring their own smart machines to the workplace.

  • C

    consumer data

    Consumer data is the information trail customers leave behind as a result of their Internet use.

  • D

    device ID (device identification)

    A device ID (device identification) is a distinctive number associated with a smartphone or similar handheld device.

  • digital economy

    The digital economy is the worldwide network of economic activities, commercial transactions and professional interactions that are enabled by information and communications technologies.

  • G

    Google Wallet

    Google Wallet is a mobile payment system developed by Google that allows smartphone users to store debit and credit card information for online and in-store purchases.

  • I

    Instagram

    Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.

  • interim CIO (interim chief information officer)

    An interim CIO is an experienced chief information officer employed by a company on a temporary basis to lead or transform its IT organization.

  • M

    Merchant Customer Exchange (MCX) CurrentC

    Merchant Customer Exchange (MCX) CurrentC is a mobile payments application backed by some of the nation's largest retailers including Target, Walmart, CVS, Best Buy and Rite Aid, as well as banks like Capital One.

  • mobile experience

    Mobile experience, or mobile user experience (UX), is the practice of fostering a certain user perception before, during and after the interaction with a mobile product or offering.

  • mobile IT (mobile information technology)

    Mobile IT (mobile information technology) is the ability of IT departments to deliver enterprise information technology solutions to employees working anywhere on any device.

  • mPOS (mobile point of sale)

    An mPOS ( mobile point of sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale terminal (POS terminal).

  • O

    omnichannel

    The term omnichannel refers to the seamless melding of the advantages of in-store (brick and mortar) shopping with the information-rich experience of online shopping.

-ADS BY GOOGLE

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

Close