vertical portal (vortal)

Vortal is also short for voice portal.

Storage

Looking for something else?

TECHNOLOGIES
Portal software
+ Show More

Vortal is also short for voice portal.

On the Web, a vertical portal (sometimes called a vortal) is a Web site that provides a gateway or portal to information related to a particular industry such as health care, insurance, automobiles, or food manufacturing. (A vertical industry is one that is focused on a relatively narrow range of goods and services, whereas a horizontal industry is one that aims to produce a wide range of goods and services. Because most industry tends to specialize, most industry tends to be vertical.) A term that might also be used is interest community Web site since any vertical industry brings together people sharing an interest in buying, selling, or exchanging information about that particular industry. Vertical portals are also seen as likely business-to-business communities - for example, small business people with home offices might be attracted to a comprehensive vertical portal that provided ideas and product information related to setting up and maintaining the home office.

Related terms are infomediary and vertical market.

This was first published in June 2007

Continue Reading About vertical portal (vortal)

Glossary

'vertical portal (vortal)' is part of the:

View All Definitions

Dig deeper on Enterprise data storage management

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

Close