A vertical market is a particular industry or group of enterprises in which similar products or
services are developed and marketed using similar methods (and to whom goods and services can be
sold). Broad examples of vertical markets are: insurance, real estate, banking, heavy
manufacturing, retail, transportation, hospitals, and government.
Vertical market software is software aimed at a particular vertical market and can be contrasted
with horizontal market software (such as word processors and spreadsheet programs) that can be used
in a cross-section of industries.
This was last updated in June 2007
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