Unsourcing is the transfer of an organization's customer service and support functions from paid employees to unpaid or low-paid online communities.
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Unsourcing relies upon individuals' desire to transfer knowledge. In order to encourage non-employees' unpaid participation via unsourcing, some companies are relying on gamification practices, rewarding active user-community members in a non-monetary fashion in exchange for helping their peers. Such rewards can take the form of accumulated points and honorary titles.