Definition

unsourcing

Unsourcing is the transfer of an organization's customer service and support functions from paid employees to unpaid or low-paid online communities.

Unsourcing relies upon individuals' desire to transfer knowledge. In order to encourage non-employees' unpaid participation via unsourcing, some companies are relying on gamification practices, rewarding active user-community members in a non-monetary fashion in exchange for helping their peers. Such rewards can take the form of accumulated points and honorary titles.

Unsourcing can be part of an organization's larger sourcing strategy, which might include offshore outsourcing, domestic outsourcing, insourcing, reshoring and rightsourcing.

Contributor(s): Rachel Lebeaux
This was last updated in December 2012
Posted by: Margaret Rouse

Email Alerts

Register now to receive SearchCIO.com-related news, tips and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More News and Tutorials

Do you have something to add to this definition? Let us know.

Send your comments to techterms@whatis.com

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: