Definition

unsourcing

Contributor(s): Rachel Lebeaux

Unsourcing is the transfer of an organization's customer service and support functions from paid employees to unpaid or low-paid online communities.

Unsourcing relies upon individuals' desire to transfer knowledge. In order to encourage non-employees' unpaid participation via unsourcing, some companies are relying on gamification practices, rewarding active user-community members in a non-monetary fashion in exchange for helping their peers. Such rewards can take the form of accumulated points and honorary titles.

Unsourcing can be part of an organization's larger sourcing strategy, which might include offshore outsourcing, domestic outsourcing, insourcing, reshoring and rightsourcing.

This was last updated in December 2012

Continue Reading About unsourcing

Dig Deeper on Information technology outsourcing

PRO+

Content

Find more PRO+ content and other member only offers, here.

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

I coined the term Unsourcing in an article published by Computer Weekly on 10th September 2001.

Unsourcing is where a service provider withdraws a service element for which the client still pays, by transferring the service obligation to the client.

Colin Beveridge
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

Close