Definition

pure-play

Pure-play, a term used in stock trading (especially on the Internet), refers to ownership in companies that focus on and specialize in a particular product or service area to the exclusion of other market opportunities in order to obtain a large market share and brand identity in one area. Examples of such companies are said to include SAP for corporate back-office applications; Siebel Systems in customer relationship management (CRM) applications; i2 Technologies in supply chain management (SCM); and Ariba in e-procurement.

A conglomerate is usually considered to be the opposite of a pure-play company.

This was last updated in September 2005
Posted by: Margaret Rouse

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