Definition

Nexus of Forces

Contributor(s): Bianca Rawson

The Nexus of Forces is a concept developed by consultancy firm Gartner Inc. that describes how the convergence and mutual strengthening of social media, mobility, cloud computing and information patterns are creating new business opportunities. 

In the Nexus of Forces model, information is the context that drives the social media and mobile experience. Mobile devices serve as the platform for new ways to work and provide opportunities for social networking, while the social media delivers users to the work in new ways. Cloud enables that delivery, solidifying the converging structure of the four emerging trends. The Nexus of Forces concept is applicable to both social and enterprise spaces and is not limited to any one organizational size. 

See also: disruptive technology

 

 

This was last updated in August 2013

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