Definition

enterprise social networking

This definition is part of our Essential Guide: What makes enterprise unified communications work
Contributor(s): Emily McLaughlin

Enterprise social networking is an organization's use of social media, internally and externally, to connect individuals who share similar business interests or activities. 

Internally, social tools can help employees to access the knowledge and resources they need to work together effectively and solve business problems. Enterprise social networking includes the use of in-house intranet software as well as third-party social media platforms like Yammer and Socialcast to improve communication and collaboration between employees.  

Externally, public social media platforms like Facebook, Twitter and Google+ can help an organization stay close to their customers and conduct research to improve business processes and operations.

In the age of Enterprise 2.0 and with the emergence of Generation F in the workforce, companies are increasingly encouraging employees to use their social networking skills for business purposes. To protect the corporate brand, most large corporations have implemented social media policies to ensure that employees communicate appropriately across all social software channels.

 

 

This was last updated in October 2012

Continue Reading About enterprise social networking

PRO+

Content

Find more PRO+ content and other member only offers, here.

Join the conversation

2 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

To become a great outsourcing partner, you need the expertise of skilled developers, a sense of loyalty, a culture of innovation and a dedication to the quality. At LAMS IT, our goal is to bring together the best of these ingredients to win trust of our employees and deliver proven results for our customers.
Cancel
Social enterprising software is becoming a very useful tool for knowledge management in businesses. One example of a software that is not mentioned in the above article that also helps businesses are business specific question and answer platforms. Solvepath, a product of Senexx, is a question and answer platform that can really help with knowledge management. Solvepath helps because it stores questions asked by employees in the past and allows current employees to search for questions they have. This saves time because it prevents employees from having to answer the same question multiple times. Also, the questions are easily accessible so time will no longer be wasted searching through emails. In addition, Solvepath is so helpful because it also has the ability to notify the question askers who in the company are experts on their question. So, time will be saved because employees will not need to spend time trying to determine who to ask their questions too. Thus, Solvepath is a tool businesses should use in order to improve efficiency.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

Close