enterprise relationship management (ERM)
Enterprise relationship management (ERM) is software that analyzes data it has about its
customers to develop a better understanding of the customer and how the customer is using its
products and services. This kind of application may use data mining
of its data
warehouse or existing sales, marketing, service, finance, and manufacturing databases to
generate new information about its customer relationships.
This was last updated in August 2000
Dig Deeper
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Many business processes lend themselves readily to the increased efficiencies of business process automation. The trick is figuring out which ones.
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Two business process management veterans share how they succeeded at business process improvement and set up a BPM program for continuous enhancement.
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Business process improvement begins with efficiency gains, but BPM goals are becoming more about external customers and rapid, real-time improvements.
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