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enterprise relationship management (ERM)

Definition

enterprise relationship management (ERM)

Enterprise relationship management (ERM) is software that analyzes data it has about its customers to develop a better understanding of the customer and how the customer is using its products and services. This kind of application may use data mining of its data warehouse or existing sales, marketing, service, finance, and manufacturing databases to generate new information about its customer relationships.

Related glossary terms: CIO (Chief Information Officer), business integration, business process, systems thinking, clean room technique (clean room design), work breakdown structure (WBS), B2E (Business2Employee or Business-to-Employee), Total Quality Management (TQM), Compliance: Glossary, C-level

This was last updated in April 2005

Posted by: Margaret Rouse

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