Embedded analytics is the integration of business intelligence (BI) tools and capabilities into business software, including customer relationship management (CRM), enterprise resource planning (ERP), marketing automation and financial systems.
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Integration allows business users to easily access BI tools while performing everyday tasks. Having real-time access enables more informed and efficient decision making.
Analytics functionality embedded within business software includes dashboards, data visualization tools, self-service analytics, visual workflows, benchmarking, static and interactive reports and mobile reports.