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data science

Data science is the study of where information comes from, what it represents and how it can be turned into a valuable resource in the creation of business and IT strategies.

Mining large amounts of structured and unstructured data to identify patterns can help an organization rein in costs, increase efficiencies, recognize new market opportunities and increase the organization's competitive advantage. Some companies are hiring data scientists to help them turn raw data into information. To be effective, such individuals must possess emotional intelligence in addition to education and experience in data analytics.

Related glossary terms: data management platform (DMP), prescriptive analytics, microtargeting, data latency, big data as a service (BDaaS), academic analytics, chief experience officer (CXO), Cognos, social media

Contributor(s): Emily McLaughlin

This was last updated in September 2012

Posted by: Margaret Rouse

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