competitive advantage

Competitive advantage is the favorable position an organization seeks in order to be more profitable than its competitors. 

Competitive advantage is the favorable position an organization seeks in order to be more profitable than its competitors.

Competitive advantage involves communicating a greater perceived value to a target market than its competitors can provide. This can be achieved through many avenues including offering a better-quality product or service, lowering prices and increasing marketing efforts. Sustainable competitive advantage refers to maintaining a favorable position over the long term, which can help boost a company's image in the marketplace, its valuation and its future earning potential.

This was first published in November 2012

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