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Academic analytic's is the application of business intelligence (BI) tools and strategies to guide decision-making practices in educational institutions. The goal of an academic analytics program is to help those charged with strategic planning in a learning environment to measure, collect, decipher, report and share data in an effective manner so that operational, program and student strengths and weaknesses can be identified.
By using business analytics (BA) tools, which include predictive modeling, educators and administrators can make data-driven decisions. Learning management systems, which provide students with course content and interactive tools, can be a valuable resource for gathering student data.