Academic analytic's is the application of business intelligence (BI) tools and strategies to guide decision-making practices in educational institutions. The goal of an academic analytics program is to help those charged with strategic planning in a learning environment to measure, collect, decipher, report and share data in an effective manner so that operational, program and student strengths and weaknesses can be identified.
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By using business analytics (BA) tools, which include predictive modeling, educators and administrators can make data-driven decisions. Learning management systems, which provide students with course content and interactive tools, can be a valuable resource for gathering student data.