Definition

Internet Advertising Bureau (IAB)

The IAB (Internet Advertising Bureau) is an organization that fosters the growth of advertising on the Internet. Membership is available to corporations engaged in selling, measuring, monitoring, or producing advertising on the Internet. The IAB recommends a set of standard-size banner ads for World Wide Web pages.

Related glossary terms: CIO (Chief Information Officer), business integration, business process, systems thinking, clean room technique (clean room design), work breakdown structure (WBS), B2E (Business2Employee or Business-to-Employee), Total Quality Management (TQM), Compliance: Glossary, C-level

This was last updated in April 2005

Posted by: Margaret Rouse

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