Generation Facebook (Generation F) definition

Contributor(s): Emily McLaughlin

Generation Facebook (Generation F) is a demographic group that has grown up using social media as their primary networking tool. Networking on social sites may takes priority over one-on-one email exchanges, telephone calls or even in-person meetings.

Members of Generation Facebook -- also called the Facebook generation -- have grown up connected to social media networks, often by mobile devices such as smartphones and tablets, as well as more traditional desktops and laptops. Social networking has changed the way these individuals meet acquaintances and interact with people across the globe, leading to relationships that do not necessarily overlap with a local group of friends met in person. For this generation, online relationships are just as important as face-to-face interactions, often offering encouragement, support and knowledge-exchange opportunities.

The expectations of Generation Facebook are expected to change the way businesses incorporate technology. According to Gary Hamel, author of The Wall Street Journal's "Gary Hamel's Management 2.0" blog, organizations must provide Generation Facebook with a social environment at work to reflect the social context of the Web. 

See also: millennial generation (also called generation Y)

This was first published in October 2012

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