CMO (chief marketing officer)

Contributor(s): Emily McLaughlin

A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.  

A CMO's primary mission is to facilitate growth and increase sales by developing a comprehensive plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their company's public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company.

Chief marketing officers typically report to the CEO or chief operating officer (COO) and hold advanced degrees in both business and marketing. A CMO who has a strong background in information technology may also hold the job title "chief marketing technologist (CMT)." In some larger organizations, however, those positions are separate and the CMT reports to the CMO.

This was last updated in June 2013

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