CMO (chief marketing officer)

A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.

A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.  

A CMO's primary mission is to facilitate growth and increase sales by developing a comprehensive plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their company's public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company.

Chief marketing officers typically report to the CEO or chief operating officer (COO) and hold advanced degrees in both business and marketing. 

This was first published in June 2013

Continue Reading About CMO (chief marketing officer)

Glossary

'CMO (chief marketing officer)' is part of the:

View All Definitions

Dig deeper on CIO career development and career paths

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

File Extensions and File Formats

Powered by:

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

Close