What is B2C (Business2Consumer or Business-to-Consumer)? - Definition from Whatis.com

Definition

B2C (Business2Consumer or Business-to-Consumer)

B2C is short for business-to-consumer, or the retailing part of e-commerce on the Internet. It is often contrasted to B2B or business-to-business.

Contributor(s): Alesandro Fontanin
This was last updated in August 2000

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