Definition

121 (one-to-one)

In Internet e-commerce, 121 is short for one-to-one, the philosophy that treating each customer as a special individual is a more successful approach than treating customers as a group of similar individuals.

Related glossary terms: spend management, vertical scalability, business technology management (BTM), pure-play, winner's curse, e-brokerage, employee assistance program (EAP), CEO (Chief Executive Officer), learning management system (LMS), out of the box

Contributor(s): Alesandro Fontanin

This was last updated in November 2010

Posted by: Margaret Rouse

Email Alerts

Register now to receive SearchCIO.com-related news, tips and more, delivered to your inbox.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More News and Tutorials

Operating, selling, living in the moment with real-time data

Knowing thy customer today means knowing people on a deep level, moment by moment, in their digital and physical worlds. Real-time data helps.
VMware CIO: Bringing the consumer experience to the enterprise

Investing in the consumer experience with a social media and mobile slant ranks among VMware CIO Mark Egan's top five ways to create business value.
Customer feedback management tools advance, but still no social media

Customer feedback management tools offer new functionality, but responding to social media often falls to the call center.

Articles

Do you have something to add to this definition? Let us know.

Send your comments to techterms@whatis.com

Join the conversationComment

Share

Comments

Results

Contribute to the conversation

All fields are required. Comments will appear at the bottom of the article.

Research More Tech Terms

Search thousands of tech definitions
Browse tech definitions
Browse Alphabetically:
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
- #

Powered by WhatIs.com

File Extensions and File Formats

File Extension and File Formats List:

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
#

Powered by WhatIs.com

More from Related TechTarget Sites

Compliance
Health IT
CIO-Midmarket
Cloud computing
Mobile Computing
Data Center

Compliance
- The impact of cloud and social media on risk management strategies
  
  More organizations are incorporating the cloud and social media into business processes, changing enterprises’ risk management strategies.
- Q&A: The future of e-discovery technology as data processes evolve
  
  Information governance expert Jeffrey Ritter discusses how technology for e-discovery evolved, and how it influences data processes and management.
- MetricStream and CipherCloud announce new cloud security platforms
  
  In this Product Spotlight, learn about two new security platforms from vendors CipherCloud and MetricStream.
Health IT
- Supply chain automation supports cost reduction, quality improvement
  
  Supply chain automation can help providers make it through payment reform, as well as improve care quality and efficiency.
- Challenges, opportunities of HIE development: Insights from MAeHC
  
  The Massachusetts eHealth Collaborative suffered a data breach in 2010. Read this Q&A to find out how that incident changed their encryption policy.
- Omnibus rule and business associate compliance: Q&A part 2
  
  In the second part of a Q&A, Micky Tripathi shares advice on how to monitor business associates and maintain HIPAA omnibus compliance.
searchCIO-Midmarket
- Small-business cybersecurity: Mitigating employee and customer threats
  
  Small-business cybersecurity programs often hinge on how organizations prepare for -- and respond to -- employee and customer threats.
- CIO pushes for public fiber optic network, saving taxpayers millions
  
  Doing the math on own vs. rent, a CIO galvanizes the community to build its own fiber optic network, saving taxpayers $10 million over 10 years.
- 'Turnaround' CIO led charge as Hallmark adapted to U.S. health reform
  
  CIO Neal Kaderabek was integral to Hallmark's IT overhaul as it adapted to U.S. health reform. Read more about this IT Leadership Awards finalist.
Cloud computing
- Sequestration stymies federal government cloud ambitions
  
  The federal government is under mandates to consolidate data centers and deliver IT as a Service, but sequestration makes this easier said than done.
- VMware charges into public cloud IaaS fray as Dell exits
  
  Dell will discontinue its OpenStack and VMware vCloud-based public cloud offerings as VMware delivers its vCloud IaaS.
- Cloud migration obstacles remain for heavily regulated industries
  
  Financial, government and healthcare industries must overcome data security breaches and regulatory issues for a successful cloud migration.
Mobile Computing
- Bringing BYOD to your enterprise
  
  Bring your own device (BYOD) can be a boon for both employees and enterprises, but clear policies and management tools are needed.
- Meeting technical requirements for mobile health care deployments
  
  IT departments deploying mobile health care solutions must ensure that using mobile devices in health care settings doesn't violate federal laws or compromise security.
- Making the call: Distributed antenna systems and in-building wireless
  
  Distributed antenna systems and in-building wireless solutions are two options to improve wireless cellular coverage within an enterprise facility.
Data Center
- Data center technologies evolve to meet tomorrow's computing demands
  
  VMware's upcoming public cloud and AMD's 64-bit ARM servers are technologies for the data center that exemplify the changes in the IT industry.
- New data center cooling strategies to improve efficiency, lower costs
  
  Stagnant strategies for data center cooling will keep energy bills climbing ever higher, but a more modern approach can bring them back down to earth.
- Converged systems usher in data center transformation
  
  The rise of converged systems has brought a new level of manageability to the data center, but these integrated offerings have a few drawbacks.

All Rights Reserved,Copyright 2007 - 2013, TechTarget