Definition

121 (one-to-one)

Contributor(s): Alesandro Fontanin

In Internet e-commerce, 121 is short for one-to-one, the philosophy that treating each customer as a special individual is a more successful approach than treating customers as a group of similar individuals.

This was last updated in November 2010

Dig Deeper on Enterprise business applications

PRO+

Content

Find more PRO+ content and other member only offers, here.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchHealthIT

SearchCloudComputing

SearchMobileComputing

SearchDataCenter

Close