121 (one-to-one)

In Internet e-commerce, 121 is short for one-to-one, the philosophy that treating each customer as a special individual is a more successful approach than treating customers as a group of similar individuals.

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Internet related e-Commerce
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In Internet e-commerce, 121 is short for one-to-one, the philosophy that treating each customer as a special individual is a more successful approach than treating customers as a group of similar individuals.

This was first published in November 2010

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