What is 121 (one-to-one) ? - Definition from Whatis.com

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121 (one-to-one)

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121 (one-to-one)

In Internet e-commerce, 121 is short for one-to-one, the philosophy that treating each customer as a special individual is a more successful approach than treating customers as a group of similar individuals.

Related glossary terms: spend management, vertical scalability, business technology management (BTM), pure-play, winner's curse, e-brokerage, employee assistance program (EAP), CEO (Chief Executive Officer), learning management system (LMS), out of the box

Contributor(s): Alesandro Fontanin

This was last updated in August 2000

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